Cookie & Tracking Technologies Policy

What Are Cookies?

Cookies are small text files placed on your computer, mobile phone, tablet, or other device when you visit a website.

Cookies allow websites to recognize a browser or device, remember information about a visit, maintain website functions, and understand how visitors interact with online content.

Some cookies remain on your device only while your browser is open. These are commonly called session cookies. Other cookies may remain for a defined period or until you delete them. These are commonly called persistent cookies.

Other Tracking Technologies

Websites may also use technologies that perform functions similar to cookies. Depending on the services active on our website, these may include:

• Tracking pixels and tags
• Web beacons
• Local browser storage
• Software development kits
• Embedded scripts
• Device and browser identifiers
• Analytics technologies
• Advertising and conversion-tracking technologies

In this policy, references to “cookies” include these similar technologies unless the context indicates otherwise.

Why We Use Cookies

BTBY Africa may use cookies and similar technologies to:

• Operate and secure the website
• Support navigation and page functionality
• Process forms and registrations
• Remember consent choices and preferences
• Understand how visitors use the website
• Identify technical problems
• Improve page speed and performance
• Measure interest in programs, events, and services
• Evaluate communication and advertising campaigns
• Provide embedded media and interactive features
• Deliver more relevant content and advertising

Categories of Cookies

Cookies used on our website may fall into the following categories.

Essential Cookies

Essential cookies support services necessary for the website to operate. They may be used to:

• Load and display website pages
• Maintain website security
• Prevent fraudulent or abusive activity
• Process forms and submissions
• Maintain sessions
• Remember cookie-consent choices
• Provide services specifically requested by a visitor

Because these cookies are necessary to provide the website and requested services, they may be used without optional marketing or analytics consent where permitted by law.

Functional Cookies

Functional cookies allow the website to provide enhanced features and remember choices you make.

These may support:

• Language or regional preferences
• Embedded media settings
• Social-media features
• Feedback and communication tools
• Remembered website preferences
• Interactive page features

If functional cookies are declined, some enhanced features may not operate as intended.

Analytics and Performance Cookies

Analytics and performance cookies help us understand how people find and use our website.

Information collected through these tools may include:

• Pages visited
• Approximate visit duration
• Traffic and referral sources
• Links or buttons selected
• Browser and device information
• General geographic region
• Page-loading and technical performance
• Website errors
• New and returning visitor activity

These technologies may include Google Analytics, Google Tag Manager, HighLevel analytics, or similar services when installed and active.

Information generated by these services may be combined, aggregated, or pseudonymized to help us evaluate website performance and improve our services.

Advertising and Marketing Cookies

Advertising cookies may be used to understand whether our communications and campaigns are effective.

Depending on the tools installed on the website, these technologies may help us:

• Measure advertisements and campaign results
• Record visits that follow an advertisement
• Understand audience interests
• Limit repeated advertisements
• Create or measure remarketing audiences
• Provide more relevant promotional content

These technologies may include services provided by Meta, Google, LinkedIn, TikTok, or other advertising and social platforms when those services are installed and active.

Advertising providers may use information collected through their technologies in accordance with their own privacy and cookie policies.

Third-Party Cookies

Some cookies may be placed by third parties that provide technology, media, payment, communication, analytics, or advertising services to BTBY Africa.

Third-party services used on or connected to our website may include:

• HighLevel website and customer-management tools
• Google services
• Meta and Facebook services
• YouTube or other embedded video services
• Social-media platforms
• Payment processors
• Event-registration providers
• Email and communication providers
• Analytics and advertising platforms

BTBY Africa does not directly control every cookie or tracking technology placed by a third party. The third party's own policies govern how it processes information collected through its services.

Your Cookie Choices

When you first visit our website, our cookie banner may provide options to:

• Accept all cookies
• Accept essential cookies only
• Reject optional cookies
• Customize cookie categories
• Save selected preferences

Your consent choice may be stored in an essential cookie so that the website can remember your selection.

You may be asked to make a new selection after a period of time, when your stored preferences expire, when material changes are made, or when you use a different browser or device.

Changing or Withdrawing Consent

Where processing is based on consent, you may withdraw that consent.

Depending on the cookie controls available on the website, you may change your choices by reopening the cookie preferences tool or clearing the cookies stored in your browser.

If the website does not currently provide a permanent preference button, clearing your browser cookies may cause the consent banner to appear again so you can make a new selection.

Withdrawing consent does not affect processing that lawfully occurred before the consent was withdrawn. Kenyan law recognizes both the right to be informed and the right to withdraw consent where consent is the basis for processing. :contentReference[oaicite:1]{index=1}

Managing Cookies Through Your Browser

Most web browsers allow you to review, delete, or block cookies through their privacy or security settings.

Browser controls may allow you to:

• Delete cookies already stored on your device
• Block all cookies
• Block third-party cookies
• Receive a warning before a cookie is stored
• Clear cookies when the browser closes
• Manage permissions for individual websites

Blocking all cookies may affect website navigation, forms, embedded content, registration tools, and other functions.

Browser settings apply to the browser and device where they are configured. You may need to adjust settings separately on each browser and device you use.

Do Not Track Signals

Some browsers provide a “Do Not Track” setting that sends a signal indicating that a user does not wish to be tracked across websites.

Because there is not currently a single universally accepted technical standard for responding to these signals, our website may not respond differently to every browser-based Do Not Track request.

Visitors may still use the cookie-consent banner and browser controls described in this policy to manage available choices.

International Data Processing

Some technology providers that place or receive information through cookies may operate outside Kenya.

Information connected with website activity may therefore be transferred to, stored in, or processed in countries outside Kenya, including the United States.

Additional information about international data transfers and safeguards is available in the BTBY Africa Privacy Policy.

How Long Cookies Remain

The length of time a cookie remains on a device depends on its purpose and configuration.

• Session cookies generally expire when the browser is closed.
• Persistent cookies may remain for a defined period or until manually deleted.
• Consent cookies may remain long enough to remember the visitor's cookie choices.
• Third-party cookies are retained according to the applicable provider's settings and policies.

BTBY Africa may periodically review the cookies used on the website and adjust their categories, purposes, or duration.

Updates to This Policy

BTBY Africa may update this Cookie & Tracking Technologies Policy when our website, services, technology providers, legal obligations, or use of cookies changes.

The current version will be posted on this website with an updated effective date.

Where appropriate, we may also provide notice through the website, cookie banner, email, or another reasonable method.

Contact Us

Questions about cookies, tracking technologies, or your privacy choices may be directed to: