Privacy Policy

Who We Are

BTBY Africa is part of the Becoming the Better You family of organizations and provides personal development, leadership development, educational programs, events, memberships, coaching, and related services.

For the purposes of this Privacy Policy, references to “BTBY Africa,” “we,” “our,” or “us” refer to the organization responsible for operating the BTBY Africa website and determining how personal information is collected and used.

Information We Collect

The information we collect depends on how you interact with BTBY Africa.

Information You Provide

We may collect information you voluntarily provide, including:

• Your name
• Email address
• Telephone or WhatsApp number
• Country, city, or general location
• Event-registration information
• Membership and account information
• Course or program participation information
• Payment and transaction information
• Messages, questions, and customer-service inquiries
• Survey responses, reviews, and testimonials
• Photographs, videos, or audio recordings
• Any other information you choose to provide

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically, including:

• Internet Protocol address
• Browser and device type
• Operating system
• Pages viewed and links selected
• Date and time of access
• Referring website or source
• Cookie and similar technology information
• General website usage and interaction data

How We Use Your Information

We may use personal information to:

• Process event registrations and purchases
• Create and manage memberships or program access
• Provide courses, coaching, resources, and services
• Communicate about registrations, accounts, or purchases
• Respond to questions and support requests
• Send program, event, and membership updates
• Send marketing communications where permitted
• Improve our website, services, and programs
• Understand audience interests and website usage
• Prevent fraud, misuse, and security threats
• Maintain business and financial records
• Comply with legal and regulatory obligations
• Use approved testimonials and event media

Our Reasons for Processing Information

Depending on the circumstances, we may process personal information based on one or more of the following grounds:

• Your consent
• The need to provide a product, membership, event, program, or service you requested
• Compliance with a legal or regulatory obligation
• Our legitimate business interests, provided those interests do not unfairly override your rights
• The protection of a person's vital interests where appropriate

Where we rely on your consent, you may withdraw that consent at any time. Withdrawal will not affect processing that lawfully occurred before consent was withdrawn.

Marketing Communications

BTBY Africa may send information about upcoming events, memberships, programs, educational resources, and other opportunities where permitted by law.

You may ask us to stop sending marketing communications at any time by:

• Using the unsubscribe link in an email
• Following the opt-out instructions in a message
• Replying “STOP” where that option is supported
• Emailing us at [email protected]

Opting out of marketing communications will not prevent us from sending necessary transactional or service-related messages concerning an event, purchase, account, or membership.

Cookies and Website Technologies

Our website may use cookies and similar technologies to operate properly, remember preferences, understand website activity, and improve the visitor experience.

These technologies may include:

• Essential website and session cookies
• Analytics and website-performance tools
• Embedded video or social-media technologies
• Marketing and advertising technologies, where used

You may control cookies through your browser settings and, where available, through the cookie-preference tools provided on our website.

Disabling certain cookies may affect how some parts of the website function.

How We Share Information

BTBY Africa does not sell personal information.

We may share information with trusted organizations that help us operate our website and provide our services, including:

• Website and customer-management providers
• Email, SMS, and communication providers
• Payment processors
• Event-registration and ticketing providers
• Analytics and website-performance providers
• Coaches, instructors, speakers, or program administrators
• Professional advisers such as accountants or legal counsel
• Other BTBY organizations involved in delivering a service
• Government, regulatory, or law-enforcement authorities where required

Service providers are permitted to use personal information only as necessary to provide their services or meet applicable legal requirements.

International Data Transfers

BTBY Africa works with technology, communication, payment, and service providers that may operate outside Kenya.

As a result, personal information may be transferred to, stored in, or processed in other countries, including the United States.

Where required, we take reasonable steps to ensure that international transfers are supported by appropriate safeguards, contractual protections, consent, or another lawful basis.

Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to:

• Provide requested programs and services
• Maintain memberships and customer accounts
• Complete transactions and maintain financial records
• Resolve inquiries, complaints, or disputes
• Meet legal, tax, accounting, and reporting obligations
• Maintain appropriate business and security records

Retention periods may vary depending on the type of information, the nature of the relationship, and applicable legal requirements.

When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it.

Photographs, Video, and Event Media

BTBY Africa events and programs may be photographed, filmed, or recorded.

Event media may be used for:

• Educational materials
• Event recaps and archives
• Social media
• Marketing and promotional materials
• Future BTBY Africa programs and events

Where appropriate, additional permission may be requested for individual testimonials, featured interviews, or other prominent uses.

If you have a documented privacy or safety concern regarding photography or recording, please notify BTBY Africa before an event whenever possible.

Children's Privacy

Our general website and services are not directed primarily toward children.

We do not knowingly collect personal information from a child without appropriate authorization from a parent, guardian, or other legally authorized person where such authorization is required.

Youth programs, family events, or activities involving children may be subject to additional registration, permission, photography, and safeguarding requirements.

If you believe a child has provided personal information without appropriate authorization, please contact us so we can review the matter.

Data Security

BTBY Africa uses reasonable administrative, organizational, and technical safeguards intended to protect personal information from unauthorized access, misuse, loss, alteration, or disclosure.

Access to personal information is limited to individuals and service providers who reasonably require it to perform their responsibilities.

Data Breaches

If a data-security incident affects personal information, BTBY Africa will investigate the incident and take reasonable steps to contain and address it.

We will notify affected individuals and appropriate regulatory authorities when notification is required by applicable law.

Your Privacy Rights

Depending on applicable law and the circumstances, you may have the right to:

Some rights may be subject to legal limitations or exceptions. For example, we may need to retain certain transaction records to meet legal, accounting, or tax obligations.

Submitting a Privacy Request

To exercise a privacy right or ask a question about your personal information, email:

To protect your information, we may ask you to verify your identity before completing a request.

We will respond within the time required by applicable law.

Complaints

We encourage you to contact BTBY Africa first if you have a question or concern about how your information has been handled.

Individuals in Kenya may also have the right to submit a complaint to the Office of the Data Protection Commissioner of Kenya.

Third-Party Websites

Our website may contain links to websites or services operated by third parties.

BTBY Africa is not responsible for the privacy practices, security, availability, or content of third-party websites. We encourage you to review their privacy policies before providing personal information.

Changes to This Privacy Policy

BTBY Africa may update this Privacy Policy to reflect changes in our services, technology, legal obligations, or information-handling practices.

The most current version will be posted on this website with an updated effective date.

Where appropriate, we may provide additional notice of material changes.

Contact Us

Questions about this Privacy Policy or BTBY Africa's information practices may be directed to: